Coaching-Based Leadership Training for People Managers
Built To Coach teaches leaders a repeatable method for developmental conversations — so feedback lands, performance moves, and talent stays.
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Who The professional coach training is designed for
Immersion first. Mentorship second. Real growth throughout.
Designed for executives and managers who are directly responsible for developing others within their organization.
The Goal
To provide you with a tested, repeatable structure that drives accountability, improves critical decision-making, and accelerates team growth.
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What You Will Learn: The Eight Pillars of Coaching
Participants develop capability across eight integrated areas. This curriculum is designed to move you past surface-level tactics and into deep, transformative practice.
Coaching Presence & Self-Management
Regulating emotion, managing triggers, and staying grounded and client-focused even when conversations get. uncomfortable.
Shared Purpose & Designing The Alliance
Establishing clear agreements, expectations, and boundaries that create the trust and accountability coaching requires.
Active Listening & Powerful Questions
Listening beyond words - tone, emotion, and what's not being said and asking questions that open thinking rather than direct it.
Coaching Conversation Flow
Running a complete coaching session: opening, exploring, deepening, and closing with clear action and ownership.
Identity, Culture, Language, & Power
Recognizing how identity, experience, and power dynamics show up in coaching relationships and navigating them skillfully.
Ethics & Professional Judgement
Knowing when to coach, when not to, and how to make decisions that protect both the client and the organization.
Applying Coaching Inside and Outside Organizations
Translating coaching skills into real leadership conversations performance, development, feedback, and decision-making.
Feedback as a Coaching Tool
Deliver feedback that's specific, actionable, and lands — so the conversation moves forward instead of sideways.
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A Two-Phase Development Experience
Immersion first. Mentorship second. Real growth throughout.
Phase 1: Built To Coach Training
- Format: 90-minute live virtual kickoff + 2.5-day in-person intensive.
- The Work: Participants complete 30 coach-specific education hours through applied coaching labs, structured practice, and direct, real-time feedback.
- Target Audience: People managers and leaders who want a repeatable method for developmental conversations. Also ideal for those pursuing the ICF ACC credential.
Optional Phase 2: Mentored Development
- Format: 3-month remote development arc. (Enrollment available following completion of Phase 1).
- The Work: Includes rigorous mentor coaching and formal performance evaluation to complete the education and evaluation requirements for your ACC Credential application to ICF.
- Target Audience: People managers and leaders who want a repeatable method for developmental conversations. Also ideal for those pursuing the ICF ACC credential.
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The Measurable Impact of a Coaching Culture
No soft metrics. Just undeniable return on investment.
High-level coaching is not a soft skill; it is a strategic business driver. According to the ICF-HCI 2023 Coaching Culture Report, the data proves that structured coaching delivers massive organizational value:
Cleveland Clinic attributed $84 million in physician retention savings over five years to its structured coaching initiative.
of organizations that measure ROI report recouping their coaching investment.
of organizations report enhanced leadership development.
of organizations report higher engagement among employees who receive coaching.
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Ready to Coach at a Higher Standard?
Intentionally limited. Designed for maximum impact.
We cap the Built To Coach cohort at exactly 35 professionals. This limit is strictly enforced to preserve the absolute rigor, depth of practice, and individualized feedback required to produce exceptional coaches.
If you are ready to strengthen how you lead, develop, and coach others, secure your spot today.
location
Hilton Hotel San Francisco Financial District
750 Kearny St. San Francisco, CA 94108
When
Wedenesday July 15th - Friday July 17th 2026